Tuesday, June 8, 2021
Tuesday, June 1, 2021
Blog posts are just for straightforward information content. Research by Harvard University professor, Dr. Gerald Zaltman, reveals that emotion-driven content is even better for driving sales.
Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals
By Dr. Dennis Clark, Ph.D.
Blog posts are just for straightforward information content.
Research by Harvard University professor, Dr. Gerald Zaltman, reveals that emotion-driven content is even better for driving sales. Over 9 in 10 purchases are driven by it.
Pushing emotional hot buttons means persuasion content.
Using both approaches creates a one-two punch for effective marketing.
This presents a conundrum for marketing departments. Solving it is particularly challenging for supplement companies.
The double-whammy marketing problem is the demand for having two kinds of writers: 1) experts for information content (i.e., scientists); and 2) expert writers for persuasion content (i.e., copywriters).
If hiring one of each seems costly... well, it is.
Financially, finding a two-for-one writer would be more prudent.
Unfortunately, in-house writers often lack the skill for one type of writing or the other.
This is where outsourcing makes more sense.
Being cost-effective is, of course, the key to a better ROI.
That's one important benefit. However, it's not the only one.
AN INFORMATION/PERSUASION CONTENT COMBO
My experience as an outsourced "two-fer" is a good example.
At one time I was writing for a supplement company specializing in probiotics.
For their information content, I wrote an eBook as a giveaway for enhancing customer retention. It explained the basics about probiotics, accompanied by scientific validation.
It also included a personal story about my 20-year long battle with ulcerative colitis. I described how probiotics played (and still plays) a crucial role for my own gut health.
The persuasion piece was a magalog about the health benefits of their products. It was around 10 pages long. Each issue contained numerous personal success stories by people who used their products. It catered to those with digestive issues - IBS, gas, ulcerative colitis, etc.
The company valuation grew more than 3-fold over about a 10-year period.
Although they did a lot right, their information content and persuasion content were a big part of their success.
OTHER ADVANTAGES OF OUTSOURCING CONTENT
Ultimately, a better ROI is the main advantage.
Many other advantages accrue from outsourcing content creation.
You'll have more time to work on other marketing strategies.
Hiring an expert who is also an expert writer ensures higher quality content for information and persuasion.
Outsourcing is more flexible. It allows you to scale up when needed as your business grows.
It can be extremely beneficial to have fresh ideas. An outside writer brings new talent and ideas for expressing concepts you may not have considered.
Part of the beauty of outsourcing is how fast and efficient it is compared with doing everything yourself.
You can experiment and test the effectiveness of different types of marketing copy, both online and offline.
A good content writer/copywriter is already analytical and creative. These attributes are very valuable when you need someone to work with who can make sure your content marketing strategies align with your business goals.
WHAT TO LOOK FOR
The ideal candidate is someone with a background in scientific research and experience in a wide variety of writing styles.
Regarding the latter, I mean more than writing for supplement marketing.
In my case, for example, I have also published articles in scientific journals based on my own laboratory research. I have also written a number of eBooks in alternative health.
And, in the unlikely instance that you might need a university-level textbook author, I'm your man there, too.
All this background experience just means I can communicate with many different kinds of audiences.
NEXT STEPS
All of the marketing advantages I've presented here come down to one action on your part: Outsource your marketing copy to an expert who can write persuasive copy.
It's as simple as that.
Looking at what that entails can be summarized in three simple steps.
1) Find the kind of combo writer you need for marketing your supplements.
2) Have a real voice-to-voice interview to get a feel for how the writer fits in with your company. (Yes, personality matters here.)
3) Negotiate a fair contract and get the project started.
If you want to really simplify your task, you can skip Step #1. Instead, consider me to be the writer you need. You already know a little about me. Having a chat (Step #2) with me will give you an even better idea of how I can help you.
Go ahead and contact me today.
I'm an experienced freelance writer in the alternative health niche, a published research scientist, and 30-year university professor. I leverage my expertise and skills for writing persuasive copy for nutraceutical marketing. Would you like to capitalize on what I can do? You can reach me easily here: https://drdennisclark.com/
Article Source: https://EzineArticles.com/expert/Dr._Dennis_Clark,_Ph.D./270504
http://EzineArticles.com/?Powerful-Advantages-of-Outsourcing-Marketing-Copy-for-Nutraceuticals&id=10464697
Managing Your Stocks: 5 Considerations
Managing Your Stocks: 5 Considerations!
By Richard Brody
Although, some politicians, etc, emphasize, how the stock market, is performing, rather than the broader - picture/ scope, of the overall economy, it seems, very few, are properly prepared, and/ or, ready, to handle the principal necessities, of investing in stocks. It takes an open - mind, and the ability to focus, more on reality, than emotions, and consider, a variety, of, potentially, relevant factors! Having, been a Registered Representative, and Principal, of investment companies, for a considerable period of time, I feel, strongly, potential investors (especially, in the stock market), should, have a mindset, which considers, these variables, and proceeds, in a wiser, more - focused way. With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 significant considerations, regarding managing stock investing/ investment.
1. Evaluate fundamentals/ financials: Unfortunately, as in many things, these days, many people, overly, rely on the analysis/ opinions of others, instead of thoroughly, examining, a particular corporation's fundamentals, and what the audited, financial statements, mean, and represent. Read books, take courses, and understand, key terminology. Know, how to read, and understand, budgets, and financial statements. Why are analysts, making certain predictions, or analyses? Try to separate, emotion, from logic, from the onset!
2. What to do, when a stock's price, goes up?: A stock may go, up, stay - steady, or go, down, in price. What should one do, when the price of a particular stock, goes up, after you purchase, it? Ask, yourself, if you didn't already, own it, would you, buy, at the higher price? If the answer is, yes, then, buy additional shares! If not, sell what you own? If you aren't sure, then, it makes sense, to hold, or sell - off, some of these, to ensure, you don't lose money, if/ when, prices drop! Be objective!
3. Stock's price remains steady!: What strategy, is logical, and a smart - approach, if/ when, the price, remains, about the same, as when, you, originally, invested? Don't fall, into the trap, of becoming, emotionally - attached to the particular stock, but, rather, after a period, of time, consider, whether, again, if, you were investing, anew, would you be putting your hard - earned money, on this corporation! If, yes, hold, and consider, buying more shares, but, if not, sell - off, your position!
4. Stock goes down: What should you do, if it goes down, in price? Some, panic, and immediately, either, sell - off, or consider, doing so! While, that might be wise, in some instances, the wisest approach, is, to, again, ask, yourself, whether, you still believe in the particular, company, and, if, you do, perhaps, you should, invest in more shares!
5. Short, intermediate, or longer - term: Consider, whether, you are, looking, mostly, at the short - term/ immediate results, a more, intermediate one, and/ or, the longer - run? Know, and remember, why you purchased? Was your intention, growth, or income, or a combination? Are your objectives/ goals/ expectations, somewhat - realistic?
Before investing, fully understand, what the principal considerations, may be, and your personal comfort zone! Always, consider these, as well as the potential, risk/ reward basis!
Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, conducted personal development seminars, and actively involved in financial planning, for 4 decades. Rich has written three books and thousands of articles. Website: http://plan2lead.net and JOIN the RICH IDEAS, Facebook group
Article Source: https://EzineArticles.com/expert/Richard_Brody/492539
http://EzineArticles.com/?Managing-Your-Stocks:-5-Considerations!&id=10465009